opento consulting services

Grow yourself as you grow your business

all our consulting services are designed so that we work together as partners to empower you to grow your own skills as you grow your brand and business

using insights from marketing science, psychology and business strategy alongside your expert knowledge of your brand and business, we help you develop your own resources and support your leadership.

Brand Positioning

Our approach to brand positioning helps you build strong, meaningful brands.

We use a range of tools for meaning analysis and meaning creation as part of our processes.

Where appropriate, we bring experts in those techniques into the team to complement our own expertise.

These are just some examples of where we can help you:

  • New brand creation
  • Brand Refreshment
  • Brand Portfolio Optimization
  • Brand Architecture
  • Brand Extension
  • Brand Meaning Analysis
  • Brand Audits

 

Our proprietary Marquetypes™ model also allows you to work with us using standardized versions of our tools online in a very accessible and cost-effective way. Explore our online Brand Positioning products or Contact opento for more information.

Brand Marketing

Our approach to brand marketing helps you bring your brand to life, to create powerful emotional connections with your customers and keep your brand consistent across touch-points.

We build on your brand positioning to create strategic briefs for creative execution.

Where appropriate, we work alongside creative partners to ensure on-brand execution.

These are just some examples of where we can help you:

  • Storytelling
  • Online communication
  • Product and propositions strategy
  • Customer service strategy

Our proprietary BrandWorlds™ model also allows you to work with us using standardized versions of our tools online in a very accessible and cost-effective way. Explore our online Brand Marketing products or Contact opento for more information.

Brand Engagement

Our approach to brand engagement helps you bring your brand to life internally and align individual employees, teams or whole companies around the brand and build a meaningful workplace.

We focus on integrating company culture and business model.

Where appropriate, we work with your internal or external HR experts to complement our own expertise.

These are just some examples of where we can help you:

  • Employer branding
  • Leaders living the brand
  • Team branding
  • Employee branding

Our proprietary BrandBases™ model also allows you to work with us using standardized versions of our tools online in a very accessible and cost-effective way.

Explore our online Brand Engagement products or Contact opento for more information

Strategy

Our approach to business strategy helps you make thoughtful choices about how to build a sustainable business informed by well-defined trade-offs and options.

Our strategy processes focus on building from core strengths, searching for engines of repeatability and aligning strategy with company culture.

Where appropriate, we work with your internal or external financial analysis experts to complement our own expertise.

These are just some examples of where we can help you:

  • Strategy Maps
  • Competitor Analysis
  • Opportunity Analysis
  • War Games

 

Contact opento for more information

Innovation

Our approach to innovation strategy helps you discover and prioritize opportunities for sustainable growth.

Our processes focus on brand-led innovation across the whole value chain and we take a highly structured approach using tried and tested tools  and processes.

Where appropriate, we work with your internal or external R&D experts to complement our own expertise.

These are just some examples of where we can help you:

  • Brand Innovation Audit
  • Structured Ideation
  • Scenario Mapping
  • Opportunity Sizing
  • Pipeline Audit
  • Business Model Innovation

Contact opento for more information

Insights

Our approach to Insights helps you maximize your Return on Insights across the business.

We will support you in transforming insights teams into strategic partners in the business by bringing best practice tools, methodologies and ways of working.

Whilst we do not offer conventional market research, where appropriate we work with market research specialists to complement our own expertise.

These are just some examples of where we can help you:

  • Brand Neuromarketing Audit
  • Insights Review
  • Methodology Review
  • Insight Team Training
  • Insight Team Branding

Contact opento for more information

Personal Branding

You don’t need to be a business to benefit from opento’s products and services. We have helped many private individuals to explore their career through personal branding.

Our approach to Personal Branding supports you to develop a meaningful career path by understanding your deep motivations and helping you explore alternative options for your career,

We combine expertise in human psychology with insights from brand marketing to provide the tools needed to build an authentic and effective career brand.

These are just some examples of where we can help you:

  • Discover your career brand
  • First 100 days
  • Career Review

Our proprietary BrandBases™ model also allows you to work on your personal brand using standardized versions of our tools online in a very accessible and cost-effective way.

Explore our online Brand Engagement product for personal branding or Contact opento for more information

                   
                   

Leave Feedback